英超球隊利物浦日前連同拍賣行蘇富比旗下NFT平台，在3月30日至4月4日期間推出「LFC Heroes Club」系列數碼收藏品，以美金$75 （約港幣$590）在蘇富比平台發售。當中NFT主題圍繞現任領隊高普已經旗下23位球員，合共發售171,072件作品，目標籌得850,000鎊（折合約港幣88,000,000）。
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[NFT+ News] Liverpool's first NFT set not selling as well as expected
English Premier League side Liverpool have joined forces with auction house Sotheby's to launch the 'LFC Heroes Club' series of digital collectibles from 30 March to 4 April, selling for US$75 (approximately HK$590) on Sotheby's platform. The NFT theme was based on the 23 players already in the current team, with a total of 171,072 pieces on sale, aiming to raise £850,000 (approximately HK$88 million).
Unfortunately, Liverpool only sold 9,721 NFTs, less than 6%. The main reasons for this were the lack of understanding of the NFT pricing strategy by fans and the fact that the platform used was not mainstream, which affected the ability to resell in the future.
NFT+ 's Comment:
Liverpool's NFT release is a good counter-example, proving that NFT release is not simply about uploading pictures, it involves a lot of considerations, whether in terms of pricing, quantity or technology, all of which need to be carefully planned. The Liverpool example shows that even with a celebrity footballer and team leader and various promotional channels, it does not necessarily lead to good results.
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